Competition

Competitors describe EPAM Systems, Inc.'s market in their own filings and calls. These verified passages and visual pages show where their strategies meet, using source documents preserved in Sources.

Endava plc (DAVA)

Endava is EPAM's closest listed pure-play analog — a next-generation digital-engineering firm with nearshore delivery across Central/Eastern Europe and Latin America and an “AI-native” positioning — and it names EPAM Systems by name as a primary competitor in its 20-F.

Endava's FY2025 20-F names EPAM Systems among its primary “next-generation digital IT service providers” — a peer set it separates from traditional consultancies and offshore IT firms — and flags the emergence of “software engineering agents” as a new competitive threat both firms face.

The market for technology and IT services is intensely competitive, highly fragmented and subject to rapid change and evolving industry standards and we expect competition to intensify. […] Our primary competitors include next-generation digital IT service providers, such as Globant S.A., EPAM Systems, Grid Dynamics and Thoughtworks, digital agencies and consulting companies, such as Ideo, McKinsey & Company and Publicis Sapient, global consulting and traditional IT services companies, such as Accenture PLC, Capgemini SE, Cognizant Technology Solutions Corporation and Tata Consultancy Services Limited, and in-house development by our clients of their technology and IT capabilities. […] In particular, in the past 12 months, there has been the emergence of sophisticated “software engineering agents” that could be used to undertake work that we currently undertake for our clients.

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Endava's self-description — “next-generation technology services” delivered with an “AI-native approach” across the full digital-transformation lifecycle — mirrors EPAM's own platform-engineering framing.

We are a leading provider of next-generation technology services, dedicated to enabling our clients to accelerate growth, tackle complex challenges and thrive in evolving markets. By combining innovative technologies and deep industry expertise with an AI-native approach, we consult and partner with our clients to create solutions that drive transformation, augment intelligence and deliver lasting impact. From ideation to production, we support our clients with tailor-made solutions at every stage of their digital transformation, regardless of industry, region or scale.

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Endava's CEO ties its “AI-native engineering” go-to-market pivot to a Mastercard partnership in next-generation payments — an industry-vertical, partner-led AI play of the kind EPAM also pursues.

John Cotterell (Chief Executive Officer): As part of our go-to-market pivot, we expanded our strategic partner network enlarging our market reach and solution set.

I want to highlight our recently announced collaboration with Mastercard which combines Endava's AI-native engineering and industry expertise with Mastercard's global reach and data-driven products and services. Together, we believe we have a powerful engine to accelerate the adoption and scale of next-generation payments and immersive experiences for Endava's clients worldwide.

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Globant S.A. (GLOB)

Globant is a digitally-native, “AI-first” engineering-services firm competing head-to-head with EPAM for digital-transformation and GenAI build work; its FY2025 annual report lists EPAM Systems by name as a competitor.

Globant's FY2025 annual report lists EPAM Systems, Inc. by name among the technology-service providers it competes with, alongside the traditional consultancies and other next-gen engineering firms.

We compete with various technology service providers such as Accenture, Atos, Capgemini, Cognizant Technology Solutions, Deloitte Digital, DXC Technology, Endava, EPAM Systems, Inc., Genpact, GlobalLogic, Grid Dynamics, HCL Technologies, Infosys, Tata Consultancy Services, CI&T and Wipro, among others. Additionally, we compete with numerous smaller local companies in the various geographic markets in which we operate.

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Globant's stated AI mix — over a thousand GenAI/CoreAI/data engagements, roughly a third of its projects, plus 900+ AI-readiness projects in the pipeline — sizes the AI-first demand pool it and EPAM both chase.

Martín Migoya (Co-Founder & CEO): The share of clients we have identified as 100 square potential as part of our total bookings is currently 56.7%, up from 50% last year. Today, we have over a thousand engagements related to GenAI, CoreAI, or data currently running, representing a third of our overall projects. […] We have over 900 projects related to AI readiness in our pipeline. The new offering of AI pods, a departure from traditional consulting engaging models, has nearly doubled in its share of our pipeline.

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Grid Dynamics Holdings, Inc. (GDYN)

Grid Dynamics is an enterprise-AI and platform-engineering firm with a CEE/Latin America/India delivery footprint closely resembling EPAM's; its FY2025 10-K names EPAM Systems as a primary competitor.

Grid Dynamics' FY2025 10-K names EPAM Systems, Inc. among its primary competitors and frames the contest around low-cost delivery geographies (India, China, CEE, Latin America) that EPAM also relies on.

We face competition from offshore IT services providers in outsourcing destinations with low wage costs such as India, China, CEE countries and Latin America, as well as competition from large, global consulting and outsourcing firms and in-house IT departments of large corporations. […] Our primary competitors include global consulting and traditional IT service providers such as Accenture plc, EPAM Systems, Inc., Capgemini SE, Cognizant Technology Solutions Corporation, Infosys Technologies, Tata Consultancy Services Limited,

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Grid Dynamics' CEO reports AI at 29.3% of revenue and argues “headcount leverage is no longer a competitive moat,” pitching a “product-centric engineering” model over headcount-led incumbents — the same argument EPAM makes against legacy integrators.

Leonard Livschitz (Chief Executive Officer): Our first quarter results support that conviction with AI revenue reaching 29.3% of total company revenue, growing nearly 60% year over-year. […] Large enterprises are increasingly seeking highly capable, nimble partners like Grid Dynamics, who can move quickly and deliver meaningful AI outcomes rather than relying on incumbent global system integrators burdened by legacy delivery models. In many ways, headcount leverage is no longer a competitive moat and differentiation comes from domain knowledge, AI capabilities and ability to rapidly scale relevant expertise. […] We're not a systems integrator. We're a product-centric engineering company focused on solving the most complex mission-critical challenges for Fortune 1000 clients with a deliberate emphasis on driving revenue-generating capabilities, not just cost optimization.

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Grid Dynamics defines itself as an “Enterprise AI transformation partner for the Fortune 1000,” built on data/ML, cloud and product engineering delivered from the Americas, Europe and India — the same remit and geography as EPAM.

Grid Dynamics Holdings, Inc. (“Grid Dynamics,” the “Company,” “we,” “us,” or “our”) is an Enterprise Artificial Intelligence (“AI”) transformation partner for the Fortune 1000. We combine deep AI expertise with proven enterprise-scale delivery to help clients identify where to invest in AI, deliver systems that work at scale, and capture real business value from AI deployments.

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Cognizant Technology Solutions Corporation (CTSH)

Cognizant is a large global IT-services firm that competes with EPAM across digital, cloud and AI-enabled software work and names EPAM Systems by name as a direct competitor in its 10-K; its scale illustrates the size asymmetry EPAM faces.

Cognizant's FY2025 10-K lists EPAM Systems by name among its direct competitors in a market it describes as highly competitive and subject to rapid change.

Our direct competitors include, among others, Accenture, Atos, Capgemini, CGI, Deloitte Digital, DXC Technology, EPAM Systems, Genpact, HCL Technologies, IBM Consulting, Infosys Technologies, Tata Consultancy Services and Wipro. In addition, we compete with numerous smaller local companies in the various geographic markets in which we operate.

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Cognizant's Flowsource platform — generative and agentic AI across the full software development life cycle, in use at over 70 clients — collides directly with EPAM's core digital platform engineering and GenAI-enabled delivery.

Ravi Kumar S (Chief Executive Officer): A primary tool for executing Vector 1 is our Flowsource platform, which integrates generative and agentic AI across the full software development life cycle. Flowsource is now being used at over 70 clients with an additional 120 in the pipeline.

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Cognizant's FY2025 headcount of roughly 351,600 — heavily concentrated in India-based global delivery — marks the scale gap against EPAM's far smaller engineering base in the same delivery-model market.

As of December 31, 2025, we had approximately 351,600 employees, with 256,900 in India, 41,600 in North America, 14,600 in Continental Europe, 7,800 in the United Kingdom and 30,700 in various other locations throughout the rest of the world.

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Accenture plc (ACN)

Accenture is the largest player in the digital-transformation and GenAI-services market EPAM competes in; it does not name EPAM, but its market-sizing and its integrated “reinvention services” model define the competitive backdrop and demand pool.

Accenture cites IDC's forecast that the advanced-AI market grows more than 40% through 2029, from roughly $20bn to over $70bn, and reports adding about 100 new advanced-AI clients per quarter — an outside sizing of the GenAI demand pool EPAM also targets.

Julie Sweet (Chair and Chief Executive Officer): IDC estimates that the total addressable market for advanced AI is expected to grow more than 40% through 2029, from roughly $20 billion today to over $70 billion. We are seeing a steady increase in demand, Over the last nine quarters, we've seen about 100 incremental clients initiate advanced AI projects with us each quarter

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Accenture's description of its September 2025 “reinvention services” reorganization — one unit selling multi-service deals with AI and data embedded — is the integrated-delivery model EPAM competes against for large transformation mandates.

Julie Sweet (Chair and Chief Executive Officer): On September 1, we launched reinvention services, which brings all of Accenture's capabilities into a single unit. Nearly 80% of our large deals are multi-service. The model as we fully roll it out will make it faster and simpler to sell and deliver everything Accenture offers and to rotate our offerings to embed more AI and data and equip our people.

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Infosys Limited (INFY)

Infosys is a large India-centric IT-services firm competing with EPAM for digital-transformation, cloud and GenAI engineering mandates; it does not name EPAM, but its Topaz/Cobalt platforms and AI-services push map onto EPAM's offering set.

Infosys sizes its AI-First framework at a US$300 billion opportunity and reports AI-led programs across 90% of its top-200 clients, AI-services revenue at 5.5% of the total, and over 325,000 employees being re-skilled on AI — an adoption-and-scale benchmark for EPAM's own AI positioning.

Infosys is emerging as a leader in AI services, with AI-led programs now deployed across 90% of our top 200 clients and rapidly scaling across industries.

Infosys is well-positioned as the leading company for AI services.

Our AI strategy is built on six core pillars of our AI-First value framework – strategy & engineering, data, process, legacy modernization, physical AI, and trust – together addressing a US$300 billion opportunity, based on market estimates. […] For Q3, we shared that our revenue from these six areas was 5.5% of our total revenue and growing at a significantly faster pace than the company. We are executing on our strategy of pivoting to AI services at speed. We have built strong partnerships with leading AI native companies and have a large base of employees trained on their foundation models. This is resulting in accelerated enterprise deployment helping our clients to unlock AI value at scale. Our focus is to continuously re-skill our over 3,25,000 employees on AI.

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Infosys frames a “large addressable market for AI services” across six areas and positions its Topaz Fabric (AI) and Cobalt (cloud) platforms to serve it — the same digital, cloud and GenAI engineering demand EPAM pursues.

Salil Parekh (Chief Executive Officer and Managing Director): We see a large addressable market for AI services across six areas; AI strategy and engineering, data, process, legacy modernization, physical AI and trust. With our Topaz Fabric platform for AI, our Cobalt platform for cloud, we have differentiated capabilities to serve our clients across the six areas of AI.

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